Vick's Ad

When looking at Vicks medicine, everyone is used to the cold and sneezing that normally portray once on TV, but a new advertising campaign they have launched are ads on Pandora. Pandora is something that millions of people listen to everyday on their way to work, walking to school (such as myself), simply waiting in line, etc. Ads are common if you do not want to pay $4.99 a month, but a new technique that Pandora has installed is if you listen to an ad for 30 seconds or so, then you get one free hour of listening to their music with no ads whatsoever. Vicks takes it an even step further were if you interact with their ad, then you get 1 hour free.

With this new interaction, you look at their ads for 30 seconds and you get 1 hour free of music. To me, that is hitting the jackpot because I like to switch between the stations and the more you switch, the more Pandora knows you will have to hear/watch their ads. At times, you are unable to do anything but watch this ad until it is done. However, with Vicks, I have become more interactive and actually enjoy when these ads come one because it means I will be able to have an hour of pure music.

            This is an ingenious way I believe because many people are about the free things they can acquire as quickly as possible and this method helps to expose people to more products while still get something in return. Requiring a form of interaction ensures that someone is paying attention to the add without making them want to skip it because there is a “treat” in it for them. I return and become more active with the cite because of this. I would prefer Vicks over anything else, thusly, there ad was successful in my case and I’m sure successful in others.