"Cut Your Bill in Half"

My blog post today is focused on how to get the most bang for your buck! Over the past 12-15 months, you all may have seen Sprint’s commercials, huge yellow billboards posted all over the bigger cities, and tweets streaming on Twitter from their newly appointed CEO about their "Cut Your Rate Plan in Half" promotion that was initially rolled out in December 2014. Catchy commercials were played multiple times a day of subscribers from other carriers using chainsaws to slice their rate plan in half, bringing in millions of new customers in Q4 of 2014. More recently, this past November, Sprint decided to change things up a bit to also include T-Mobile subscribers in their updated promotion of "Cut Your Bill in Half", offering 50% off customer's bills with any of the three biggest carriers, while giving new subscribers 28 days to try their service. 

Throughout this past year, not only did Sprint invest a substantial amount of money into their marketing campaigns but even more so into their network. With the significant improvements to their network quality, a recent analysis conducted last month by Nielsen shows that Sprint's LTE Plus network beats AT&T, Verizon and T-Mobile in delivering the fastest LTE download speeds!